In-between Reality and Extraordinary is a strategy and communication project created for the cultural event Estate Fiorentina. The new brand identity and the 2021 campaign of the festival successfully convey its dynamic and inspired spirit. This new asset provides a cohesive image across the various on-and offline touchpoints of the festival.

A project developed for Estate Fiorentina, event organized by the Florence's Municipality. The work aims to create a well-defined identity for the festival through strategic analysis and principles of Identity and Branding. Based on these elements, the Communication Strategy for a hypothetical 2021 edition takes shape.