The project is a bridge between two cultures: the Italian culture (symbolized by the tomato, a staple in our cuisine) and the South-Korean one (represented by kimchi, its most famous banchan).

PVK is a project designed for the digital world, with its main touchpoint being a blog. The blog explores South Korea, delving into its customs, history, trends, and products, while also highlighting initiatives and news that reach Italy.

The project develops a brand identity, and includes a website with an editorial line. Furthermore, the work involves the creation of an omnichannel content strategy, with its related content organized into an editorial plan and calendar.